Holler-Classic Family of Dealerships has been serving Central Florida for over 80 years, offering a wide range of new and pre-owned vehicles, including brands like Audi, Honda, Mazda, Hyundai, Genesis, VinFast, and Driver’s Mart Pre-Owned Superstores. As a family-owned business, Holler-Classic is dedicated to providing quality automotive solutions with a focus on sustainability and long-term customer relationships across Central Florida.
Holler Classic initially approached us with a commitment to sustainability, seeking on-site solar to reduce operating expenses and generate resilient, on-site energy. Their priority was clear: they operate only when the doors are open, making energy reliability essential. Additionally, with the automotive industry’s shift toward electrification, Holler anticipated rising operating costs due to increased energy demand. As they embraced EVs, they recognized the need to support new fleets with infrastructure, requiring a proactive approach to manage their future energy needs effectively.
ESA and Holler-Classic formed a long-term partnership to strategically incorporate on-site solar across all dealership locations after the success of the first installation. This collaboration delivered substantial energy cost savings with minimal operation disruption. ESA also provided Holler with invaluable insights into the solar development process—from initial feasibility to securing financial incentives like the REAP grant and navigating complex interconnection scenarios.
The implementation of on-site solar has reduced operating expenses across multiple dealership locations while enhancing energy reliability—crucial for their customer-facing operations. With each successful phase, Holler has not only built internal confidence in clean energy adoption but also future-proofed their business against rising energy demands. Together, ESA and Holler-Classic have demonstrated how proactive planning and a trusted partnership can drive both environmental and economic value for the automotive industry.
“We anticipated a cost reduction, but not in the neighborhood of fifty percent. It definitely exceeded our expectations.”
– Mazda Lakeland General Manager Sophia Justiz
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